Evening Standard: Niche perfume review

These 3 new boutique fragrance brands give Byredo and Jo Malone a run for their money

Smell chic and unique for National Fragrance Week

Niche fragrance brands are increasingly taking market share from the more established fashion and fragrance houses.

Are you into your natural beauty? Do you eat organic?

Then Prosody London, the UK’s newest luxury organic, 100% natural, fine fragrance brand, might just be for you.

The products are completely free from synthetic aroma chemicals which are very common  in the fragrance industry (and tend to be petroleum derived), and free from phthalates, hexane, GMO’s and parabens.

The brand's 100 per cent vegan scents are instead made using fine organic essential oils, natural isolates and organic grain alcohol.

The inaugural collection comprises six eau de parfum: Rose Rondeaux, Neroli Nuance, Oud Octavo, Lissom Linden, Mocha Muscari, Jacinth Jonquil and six candles.

50ml Eau de Parfum, £135, available exclusively in Fortnum and Mason and online.



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